Interpersonal and E-Communication for Business Communication

Question: Discuss about theInterpersonal and E-Communication for Business Communication. Answer: Social network has impacted the way of business communication by rapid change in technologies. Social media is an appropriate way of communication for businesses as it allows businesses to convey their concerns and reach to large number of stakeholders. For any business to work easily with their clients, communication is the key concern. The ways of communication have changed from last 20 years this is because of progress in innovation (Slideshare,2017). In the 21st century communication is done through social media which has expanded the net revenues and additionally online activity. Social media has allowed business to make their place in market. In the old communication technique businesses didn't know about how to access to online instalments or how to communicate using new innovations. In the current scenario social media has turned out to be so impactful as everybody depends on communicating through online networking (Parveen, Jaafar and Ainin, 2015). Modern communication has changed the business world development from last couple of years as it has made business rely on web-based social networking, internet, quick feedback methodology, online instalments and numerous approaches so that they get more customers to the business In 19's the communication use to be through TV, magazines, telephone calls or press source. Feedback methodology was very poor for business in traditional days as if any trouble was identified in an item it was difficult to provide the solution and there were no alternatives available (Ngai, Tao and Moon, 2015). In 20's social media has turned the feedback method adaptable. This is made conceivable by use of social media as it has provided a platform to extend their business. Communication has turned out to be simple as it has provided a way for forward and backward communication within seconds with clients that helps in extending the business. Social media is the best approach to remain connected with client s entire day and give instant feedbacks. Network-based business communication has expanded the business in the global world. The complete production process of a business is managed electronically which helps a business to work proficiently. Social media can negatively affect a business as customers can post negative comments which may destroy the reputation of business (Makara Fuller, et. al, 2015). Considering a case, an organization has started an online business of offering different items throughout the world. For instance, considering the case of Amazon that gives a fast glance of considerable number of items to everyone. Amazon has extended the business because of the use of online networking as it enables client to get the items from any edge of the world. Also, it has provided an easy way to understand the client as social media has offered a user friendly platform were clients can request questions or give feedback in regarding to an item. The communication between the cli ents has become smooth due to social media and has increased consumer loyalty. Amazon can improve their business by working on the feedback given by the clients. Aside from that Amazon has extended because of social media as they can promote their item and administrations by web-based social networking stages (Hatfield, 2017). Moreover, social media has helped in enhancing the net revenue of the business. Social media has helped businesses to communicate easily and share their interests and act as a personalised media platform. Social media allows business communication by offering feedback, receive information and share ideas. It helps the business to interact with the target market and interact with your customers. Social media improve responsiveness of business as customers raise their voice regarding the problem and managers work on them. Social media helps the business in engaging the customers by enhancing marketing strategies and ensure that marketing strategies can be implemented (Mikulincer, et.al, 2015). It boosts the online traffic and increases the profit of business. As more no of customers means more profit. Social media has provided the way to get more customers and reach to wider audience. Social media can be seen as a business tool as it increase number of customers ad can be used for communication .Business communication is important for every business as it helps in planning powerful campaigns and improving the communication between individual by building strong relationships between the staff. Powerful business communication helps in concentrating on the external market and thinking about the ways to overcome the issues. According to the research it can be stated that business communication can be effective if it is a two way process. In the case of amazon communication is in both ways, as administrator can send message with respect to any issue and clients can give their feedback and this is made possible by social media (Rodriguez, Peterson and Ajjan, 2015). Communication in a business is possible through email, instant message, voice calls or automated assistants but still the most impactful way of communication is social media. Using social media as a source of business communication has proved to be beneficial as fundamentally it is used to promote the item. The communication in a business can occur between organizations. Feasible communication helps a business to encourage and know how to enhance the execution of an association. Social media helps business as it offers low cost marketing and interface for users to interact easily. Additionally, it provides easy customer support by targeting the customers. It has impacted the business by offering visual marketing and improving the marketing plans by offering the services and making a market friendly environment. It has always reduced the communication cost as social media platforms have allowed to make effective business calls (Mcmullen,2017). Social media lets the brand get connected to customers whole day long. It build professional brand name and maintain professional relationship with customers. Social media helps the business grow wider and expand the business by geo targeting the m arket which in turn controls the cost of marketing and increases the sales. This has impacted the business by building marketing research and building customer relation. Social media helps in business communication as it provides a way to share information between enterprises to achieve commercial benefits. Social media refers to have business communication to promote their services to potential consumers. Social media has helped business in building customers through network. Social media has impacted the business as it offers wider audience and helps in bringing traffic to the website. It also creates brand identity and offer choices to customers to share their views and comment on the products (Louise, et. al, 2016). Communication through social media helps the business to be recognized globally. Social media helps the business to be expanded. It helps in promoting their services in remote zones, as multinational organizations have workplaces in different areas, so to share their views online networking is utilized. Social media provides an open communication between the workers which helps in building trust among representatives. The positive workplace helps in decreasing the vulnerability (Hudson, et. al, 2016). Also social media helps in working in a team successfully and work with greater profitability. Online networking has given a way to share their views and resolve the issues. It also keeps the data updated with the goal that the data can be accessible from anyplace round the globe. Social media can be seen as a negative impact also in business as it have increased the consumer power as they have got the rights to post anything and anywhere which may impact the reputation of business. Add itionally, it is difficult to track the misleading statements and sometimes it may spoil the confidentiality of information (Godey, et. al, 2016). Social media channels can be hacked by unauthorized user and they can be difficult to be tracked. Communication not just means verbal correspondence but social networking is a stage through which communication is possible with any sort of individuals and removes diverse culture from an organisation. Promotion is one of the approaches used for business communication as they portray the whole story to get more clients. So, if the manager of the organization is in different country and he need to be reached for some work; online networking is the channel that has made this communication conceivable (Fardouly, et. al, 2015). Social media management empowers the business by managing the team and sharing the information using distributed social channels from one location to another. It enables the opportunities to business at deeper level by building relationships globally. In most basis sense social media is a tool used to connect, publish and manage. According to the research it can be stated that 85% of consumers have changed their behaviour in response to social media content (Bala krishnan, Dahnil and Yi, 014). It is critical to have effective communication a business as it advances inspiration among employee by training them about their assignments and the telling them bout the change that should be done. It likewise improves the basic leadership control and breaking down the strategies. In any business powerful communication can help in substituting the individual state of mind towards work. Social media helps in knowing what the competitors are doing and the reason they have become popular. It also provides a platform for business meets and allow people to communicate and discuss regarding various issues. Social media was has impacted the business v. It plays an essential role for business as it increases the traffic and helps the business to come in top results. Social media has impacted the business as they can monitor the relationship with their customers and build awareness to retain them for longer run. It also helps in publishing the content to next level. Social media has impacted the business as they have changed the strategies of business in different ways. Social media has allowed the business to make their brand name more prcised and provide different ways to communicate with customers. Social media has allowed business to make online communities which has helped in increasing their sale as they share their information online. Social media has discovered new ways to communicate and helped in implementing market strategies. Previously business relied on only marketing tactics which were slow now with the use of social media business can inform their customers instantly. Social media has helped the business to remain connected to consumers as they now do not wait for writing a letter or calling but they directly communicate with the business using social media. Business use social media t cost their information and gets opinions from customers. It is beneficial for small businesses as they help in getting reviews from customer so th at they can make modification to improve their business. Social media impacts the business as they perceived the business brand. They maintain good connections by providing great exposure (Wamba and Carter, 2016). It provides a powerful marketing platform for free and facilities online discussion to gain valuable inputs. It helps the business to stay connected with the customers. Social helped not only helped in promoting their services but also improved internal communication and helped in reaching customers feedback. It provided visibility and branding of the services by supporting the presence of a business online. Social media helped business in knowing their market place which in turn helped in controlling their services. Thus it can be concluded that social media has impacted the business in both positive and negative way. It helps to engage more customers by using digital marketing strategies. In short it helps in boosting the traffic towards the business by providing best services to the user. On the other hand it increases the chances of malicious attacks and violating the confidentiality of businesses. Reference list Balakrishnan, B.K., Dahnil, M.I. and Yi, W.J. (2014) The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y.Procedia-Social and Behavioral Sciences,148, pp.177-185. Fardouly, J., Diedrichs, P.C., Vartanian, L.R. and Halliwell, E. (2015) Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood.Body Image,13, pp.38-45. 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