The Virgin Group Virgin America Inc. - 1511 Words

The Virgin Group, is a British international corporation conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell in the 1970. Today, the Virgin Group, operates in 13 regions internationally, in seven industries with a net worth valued at $4.9 billion (Virgin, n.d.). Although, the Virgin Group is made up of several largely diversified companies, for the general purpose of this assessment, we will concentrate on the airline sector of the Virgin Group. Virgin-branded airlines include: Virgin Atlantic, Virgin Galactic, Virgin Australia and Virgin America. In this analysis, we will take an in-depth look at the external, internal and SWOT analysis for Virgin America Airline. Virgin America Virgin America Inc., is an American†¦show more content†¦Virgin America invests a great deal into its staffing and development as they recognize that they are key in delivering the â€Å"Virgin Experience† to all its passengers. Providing world-class training and ongoing training throughout the years by hosting special educational events, even teaching staff sign languages so they are better able to assist disabled passengers. With a distinctive and innovative management style, it serves as one of Virgin’s tangible resources. Virgin’s Hand-off approach to management empowers its employees to take personal ownership in the overall success of Virgin America, promoting organic growth both internally and externally; moreover, is said to be the root cause for its overall success (Grant, 2012). Physical Resources, Virgin America is one of the youngest fleets within the U.S. airline industry at only 10 years comprising of 63 wide-body planes for its long term operations. Airlines SWOT Analysis 4 The Virgin Group owns land, property, plants, equipment and cross industry success. Investing in its fleet with Airbus and taking the corporation public grossing millions in revenue. Unlike its counterpart Virgin Atlantic, Virgin America leases versus owning its fleet and land located at its headquarters. Alaska Air Group attainedShow MoreRelatedCase Study : Alaska Air Company896 Words   |  4 Pages SUBJECT: Deal Review Introduction On April 4th, 2016, Alaska Air Group, Inc. announced that it had agreed to a merger agreement with Virgin America Inc. Alaska Air agreed to pay $57 per share in cash, for a total of around $2.6 billion. After taking into account Virgin’s operating leases, Alaska Air will pay $4 billion dollars to acquire Virgin. Upon completion of the acquisition, Alaska Air became the 5th largest U.S. airline, surpassing JetBlue in terms of ASM (available seat miles). Given thatRead MoreBenefits And Disadvantages Of Using Social Media2902 Words   |  12 PagesAnalyse the benefits and disadvantages of using social media to market to the various different stakeholder groups â€Å"Social media tools are disruptive technologies that have radically altered the way people view and use communication. This transformation is occurring in many ways and in many places that influence lifestyle and social interaction.† (Grover and Stewart, 2010, p.7). Grover and Stewart (2010) express that social media is a technology that has changed the way people interact and communicateRead MoreSocial Responsibility of Tan Sri Tony Fernandes1675 Words   |  7 Pagesparties and conventions. He was educated at The  Alice Smith School  in Kuala Lumpur,  Epsom College  from 1977 to 1983 and graduated from the  London School of Economics  in 1987. He worked very briefly with  Virgin Atlantic  as an  auditor, subsequently becoming the  financial controller  for  Richard Bransons  Virgin Records  in  London  from 1987 to 1989.[4] Tony was admitted as Associate Member of the Association of Chartered Certified Accountants (ACCA) in 1991 and became Fellow Member in 1996. He is currentlyRead MoreUnderstanding a Virgin: Richard Branson4092 Words   |  17 PagesUnderstanding A Virgin: Richard Branson INTRODUCTION â€Å"A business has to be involving, it has to be fun, and it has to exercise your creative instincts.† `Our paper permits the reader to accomplish two goals: First, to understand the remarkable life and achievements of Richard Branson (Branson). Second, to impart to the reader several key traits and behaviors that permitted Branson’s entrepreneurial success. In short, through this case study, one learns about a great entrepreneur. MoreRead MoreSir Richard Branson s Leadership Styles1911 Words   |  8 Pagesa well known leader of the Virgin group, an international and world recognised organisation. This paper also examines Sir Richard Branson s leadership styles and how it affects the way he runs his company. Richard Branson is one of the world’s most well known businessmen; he is the founder of the Virgin Group which focuses on the growth of businesses from several different industries. These include aviation, mobile service, music records, radio and many others (Virgin 2016). In order to achieveRead MoreSwot Analysis Of Leadership 1641 Words   |  7 Pageshands dirty in order to understand the process or issue. Because of this leadership style, she has built respect from not only members of her company but also her rivals. Sir Richard is the founder of Virgin Group and has always viewed the impossible as another business opportunity. Virgin Group was originally founded on anti-establishment. In addition, Sir Richard has always picked the humanistic approach instead of the capitalistic one which has created into an unconventional and successful businessRead MoreImpact of the Spanish Conquest on the Aztecs. Essay example1418 Words   |  6 Pagesthis group included a cabinet, Supreme Court, and an appointed head that was responsible for dealing with minor issues such as complaints, state affairs, judiciary, etc. A Town Council or cabildo that was used was derived straight from the urban areas of Spain. The council was comprised of a mayor, town constable, treasurer, clerk, inspector of weights and measurers, surveyor, pageant master, etc, all of which had the title regidores meaning ‘members of the Council’. Small organized groups wereRead MoreHome Depot Essay1736 Words   |  7 Pages recall OPPORTUNITIES - International presence - Growing popularity of power tools - Increasing online sales THREATS - Intense competition - Slowdown in US housing market - Rising labor wages in the US |The Home Depot Inc. (HD) | | | |2455 Paces FerryRead MoreRichard Of The United Kingdom2252 Words   |  10 PagesWhen the magazine began losing money in the late 1960s, he formed Virgin Mail Order Records. He wanted to increase funds, and in 1971 he opened the first British discount record store. Virgin Records was formed in 1972. The first recording studio was built in Oxford shire, England. (Richard Branson and Virgin, Inc.., 2014) Mike Oldfield recorded the very first album, and it sold over five million copies. Since Branson founded Virgin Atlantic in 1984, it has recognized itself as a leading global airlineRead MoreEssay on Leadership in Success942 Words   |  4 PagesAfter high school, generally graduates move to a formal educational institution or go straight in to employment. Eventually both groups find they are working for somebody else. Aspiring to be their own boss, and work to achieve their dreams. Nevertheless, society wonders what makes successful people different. Many believe the difference is the level of formal education. Common keywords to being successful are take action, be persistent, work hard, analyze details, and communicate. Moreover, a practical